Published

Marketing Potential with Insights from Industry Experts

This ebook is for industrial marketers, built by industrial marketers. Fourteen experts from manufacturers and marketing companies throughout the industrial sphere share their advice. Inside, you will find practical, industry-specific advice from experts in the field. These nuggets are meant to help steer your marketing strategy toward success.

Share

eBook 18 Tips From Real Industrial Marketers
The ebook, 18 Tips from Real Industrial Marketers, challenges you to think differently. This book is for industrial marketers, built by industrial marketers. Fourteen experts from manufacturers and marketing companies throughout the industrial sphere share their #1 piece of advice for 2020. Inside, you will find practical, industry-specific advice from experts in the field. These nuggets are meant to help steer your marketing strategy toward success. We hope that you will be inspired to break this pattern of thinking and create your best marketing content to date. When marketers in the industrial space come together, everybody can grow together. Read more

RELATED CONTENT

  • 10 Truths About Marketing After the Pandemic

    The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.

  • Brand vs. Product Advertising. What’s the Fuss?

    Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.

  • In B2B Market Research, It’s About Quality, Not Quantity

    Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.

Gardner Business Media - Strategic Business Solutions