Mexican Media Brands
What B2B Sales Prospects Want to See from Your Website
As you walk through the customer’s journey through your website, you should ask yourself: “is this page/landing page/pop-up window/website feature making it easier to convert people into customers?” Here are tips to make your website more sales-focused, based on the most important elements that your prospects want to see.
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10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers
There’s no denying that buying and selling strategies have evolved over the last decade, but a few common themes have held strong. We’ve compiled the last four years of Industrial Buying Influence data to uncover trends in how manufacturing professionals discover, evaluate, and purchase capital equipment. Here are the ten findings that should change how every industrial supplier thinks about their marketing.