Published

What B2B Sales Prospects Want to See from Your Website

As you walk through the customer’s journey through your website, you should ask yourself: “is this page/landing page/pop-up window/website feature making it easier to convert people into customers?” Here are tips to make your website more sales-focused, based on the most important elements that your prospects want to see.

Share

Stock Photo Image
Your website should be so well designed and well written that it makes it easy for every potential customer to buy from you, and it should increase the odds of converting every prospect visiting the site. The question you should ask as you walk through the customer’s journey through your website: “is this page/landing page/pop-up window/website feature making it harder or easier to convert people into customers?” Here are a few tips for how to re-think your website to make it more sales-focused, based on the most important elements that your prospects want to see. Read more

RELATED CONTENT

  • Why Manufacturers Should Pay Attention to Web Accessibility

    Accessibility doesn’t need to be thought of as a compromise that somehow reduces the aesthetic of your website. All you need to do is ensure that your design ideas are informed by accessibility standards, and you will end up with an attractive and modern website that works for the largest possible number of users.

  • Digital Marketing Trends You Need to Know for 2023

    What are the most important digital marketing trends we’ll likely see in 2023? This article will discuss in more detail specific trends to look out for.

  • Marketing Messages That Cut Through The Noise

    We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.

Gardner Business Media - Strategic Business Solutions