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Where B2B is Going | #BMA14 Recap in 5 Bullets
The Business Marketing Association conference (BMA14) event brought together more than 1,000 of the world’s leading B2B marketers to discuss the latest trends in B2B marketing. This year’s roster of speakers and panelists read as a veritable “who’s who” of marketing, including the CMOs of GE, Facebook, Emerson, LinkedIn and many more thought leaders. It’s critical that B2B marketers begin to act on the trends now. Here is Margaret Molloy’s take on the hottest conversation topics in five simple bullets.
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The Business Marketing Association conference (BMA14) brought together more than 1,000 of the world’s leading B2B marketers to discuss the latest trends in B2B marketing. This year’s roster of speakers and panelists read as a veritable “who’s who” of marketing, including the CMOs of GE, Facebook, Emerson, LinkedIn and many more thought leaders. It’s critical that B2B marketers begin to act on the trends now. Here is Margaret Molloy’s take on the hottest conversation topics in five simple bullets. More