Trends + Tactics for Selling to Industrial Manufacturing Buyers
Debuting in 2011, the Gardner Business Media and Gardner Intelligence Industrial Buying Influence + Media Usage in Manufacturing study offers the most comprehensive insight into how industrial manufacturing professionals access, assess, and react to information, media and marketing intent on informing the application and purchase of manufacturing products and services.
Topics Include:
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The impact of channel and content marketing
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Purchase process resources
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Search and social
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