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Buick “Envista” Crossover in the Works?

General Motors Co. has filed a trademark application in the U.S. for the name “Envista,” which could signal another crossover vehicle for the company’s Buick brand.

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General Motors Co. has filed a trademark application in the U.S. for the name “Envista,” which could signal another crossover vehicle for the company’s Buick brand.

Buick currently sells three crossover vehicles that use the “En” prefix: The compact Encore, mid-level Envision and top-of-the-line Enclave. Two other models—tentatively dubbed the Envoy and Enspire—also are said to be in the works. GM trademarked the Enspire name, which previously was used on a concept model, in December.

In 2016, Buick used a name similar to Envista for another concept. But analysts note that a production version of the stylish Avista coupe is unlikely in today’s market.

Gardner Business Media - Strategic Business Solutions