Georges to Head Bentley Americas, Again

Volkswagen AG’s Bentley unit has appointed Christophe Georges to head the luxury marque’s Americas operations, a job he previously held from 2007 to 2015.

Georges joined Bentley in 1998 and currently serves as brand’s global director of product and marketing. His new assignment, the result of a recent management reorganization, begins on Dec. 1. He will report to Chris Craft, Bentley's board member for sales and marketing.

Georges succeeds Mark Del Rosso, who earlier this month was tapped to lead Audi of America. Scott Keogh, who had held that job, takes over as president and CEO of VW Group’s North American operations.