Mexican Media Brands
Kia Hires Former Mazda Marketing Exec
Kia Motors Corp. has hired Russel Wager to head the company’s marketing efforts in the U.S., Marketing Daily reports.
#marketing
Share
Kia Motors Corp. has hired Russel Wager to head the company’s marketing efforts in the U.S., Marketing Daily reports.
Wager, who left Mazda Motor Corp. last September, confirmed he is joining Kia. But he didn’t specify his job title.
Sources tell Marketing Daily that Wager (right) will start as director of marketing and could eventually become a vice president. Saad Chehab held both titles for two years before he quit last month.
Wager joined Mazda North America in 2012 as vice president of marketing. He previously was senior vice president and managing director for DDB Advertising’s Beijing office. He also managed automotive accounts for several other agencies.
RELATED CONTENT
-
Microsoft Tightens the Web with its .NET Initiative
Last summer, Microsoft announced Microsoft .NET. Marketing hyperbole aside, this initiative is planned to dramatically change the way your computer and computer applications operate. It also could have a profound effect on your business.
-
NHTSA Bans Device that Disables Tesla Autopilot Safety Feature
Federal authorities have ordered a California company to stop marketing a device that interferes with the automatic warnings issued by Tesla Inc.’s Autopilot semi-autonomous driving system.
-
XPeng and NIO: Their Approaches to the Market
Although their sales numbers are far from enormous, their strategies may provide huge growth opportunities