Maserati Turns 106 and Makes a Movie

One hundred and six years ago, the Maserati brothers—Alfieri, Ettore and Ernesto—established a company in the heart of Bologna, Alfieri Maserati.

To mark that occasion, the company has created a short film, “Maserati from A to Z,” that includes quick clips of the vehicles carrying the trident badge, in an array of settings, from the track to the factory to two-lane roads. Cars classic; cars contemporary.

And it ends with a look at some of the cars of the marque’s future.

The music is “The Chase” by Giorgio Moroder, but a special “Maserati Mix.”

Maserati CEO Davide Grasso said on the occasion of the video: “We’re proud to have shown that our present is guided by the audacity of those who look to the future with confidence, undaunted by difficulties. 2020 marked the start of a new Era for our Brand and, now as never before, we need to be authentic and to return to our Marque’s timeless values to face the challenges that await us with our energy undimmed. For Maserati, this is a time to build our future.”

Bene.