Published

Tesla Names President for Automotive Operations

Tesla Inc. has created the new position of automotive president and appointed Jerome Guillen, 46, to fill it.
#hybrid

Share

Tesla Inc. has created the new position of automotive president and appointed Jerome Guillen, 46, to fill it.

The move is expected to give CEO Elon Musk needed relief on automotive operating matters and perhaps curb his erratic behavior over the past several months. Musk’s most recent stunt occurred last week, when he appears on a live podcast sipping whiskey and trying a marijuana-laced cigarette.

Pundits describe Guillen as the carmaker’s fix-it expert. They praise his ability to accurately manage multiple ultra-fast-paced programs simultaneously.

Guillen, who headed business development for Daimler AG a decade ago, joined Tesla in 2010 as program director for the company’s flagship Model S electric sedan. His responsibilities have since expanded to general sales, service and vehicle delivery. He also leads Tesla’s Semi heavy-duty electric truck program.

Earlier this year Guillen led Tesla’s effort to set up a production line for the company’s Model 3 sedan in a huge tent adjoining Tesla’s assembly plant in Fremont, Calif.

RELATED CONTENT

  • Rivian Gets Even More Money, Now From Ford

    The electrification of automotive is serious business. This week it was announced that Ford is making a $500-million equity investment in Rivian.

  • Ford Going Fast

    Ford estimates that SUV sales could be half of all retail sales in the U.S. by 2020.

  • Electric Motors for Aero and Auto

    Rolls-Royce—the manufacturer of aircraft engines, not the one that makes high-end vehicles with four wheels—is working with another British company, YASA, on the development of the ACCEL, an electric airplane.

Gardner Business Media - Strategic Business Solutions