VW, IBM Partner on Digital Mobility Services

Volkswagen AG and IBM Corp. have launched a five-year deal to develop personalized digital services for motorists.

The first project for the two companies, called We Commerce, will provide users with timely tips about restaurants, hotels, retailers and other services based on the driver’s interests and situation. The feature will tap IBM’s artificial intelligence capabilities to learn user preferences over time and tailor recommendations accordingly.

Both companies emphasize their priority will be to develop services rapidly and get them to market quickly. The partners say the products they offer will be delivered to users via a combination of a VW cloud-based platform and an IBM “hybrid cloud.”