Mexican Media Brands
10 Ways to Generate More Engagement with Your Social Media Posts
Audiences today are so desensitized by the deluge of content that brands need to find new ways to proactively reach out, rather than passively waiting for them to engage. The key is engagement – two-way, meaningful, high-value conversations. Essential, the 'social' part of 'social media'. Here are 10 tips to spark new ideas, and help break you out of your slump.
Share
Despite the fact that content engagement has dropped by 50% over the last three years, 92% of marketers still feel that social media is important to their business. Social media engagement builds customer-brand relationships, strengthens brand loyalty, and increases word-of-mouth advocacy. Here are 10 tips to spark new ideas. Read more
RELATED CONTENT
-
Youth Movement in B2B Buyers Happening Faster Than You Think
Marketing has never been static. Times change, media consumption changes, people change. Buyer demographics have changed. In manufacturing purchases, the over-50 buyer still has considerable sway. But that’s changing. What’s important is understanding how the younger demographic use social media in buying decisions, to craft better marketing plans that get more return from online marketing investment. This content provides a broad-brush framework for thinking about, and crafting, a social media strategy, and explores “selling” a plan, with social components, to a C-Suite.
-
3 Things to Know Before Launching a Social Media Ad Campaign
This article provides a starting point for the new social media advertiser looking to make an impression on the manufacturing industry buyer. The author will cover the importance of defining a campaign objective, the basics of building an audience, and the best practices for crafting your message.
-
6 Steps for a Strong Social Media Strategy
A dedicated social media strategy may seem nonessential to many marketers. But some of the largest and most well-known brands have demonstrated success by using social media to listen, share and engage with their audiences. If you’re looking to build an effective social media strategy, the following steps can help your brand find success.