Mexican Media Brands
SOCIAL MEDIA MARKETING
Social Media: A Newer, Needed Toolset for B2B Marketing Success
Social media marketing has become a must-have in B2B. Harnessing its power, taking the reins of the journey and avoiding pitfalls are essential.
The Role of Social Media in B2B Marketing
If you’re questioning where social media fits into your marketing strategy and how it can help you achieve your business goals, here are some tips to get started.
Try These YouTube Video Tips and Watch Results Improve (or Not)
If you’re not getting the results you want from your videos, you need to start experimenting somewhere. So stop creating and promoting videos the way you’ve been doing it unless you’re happy with your results.
#videomarketing
The Best Posting Times for Key Social Media Channels
A recent report from social media management platform Sprout Social offers tips on the best posting times to increase ROI on regular efforts across key channels. Going viral is the dream, but solid consistent posting is the secret.
How to Create the Perfect Headline for Clicks and Shares
Since most people at first only see the headline and at most a picture, most of the time it is the headline that decides if people are going to click or engage.
#copywriting
How to Use LinkedIn If You Are Selling in the Manufacturing Industry
This article discusses efficient strategies you may wish to incorporate to maximize brand presence and conversation on LinkedIn.
Which Social Media Platform Is Right for Your Brand?
Successful brands on social media have invested time and talent into their platforms—and it’s worth considering if your brand is ready to do the same. Determine which social media platforms are right for your brand. Strategize before overcommitting.
#brandbuilding
3 Things to Know Before Launching a Social Media Ad Campaign
This article provides a starting point for the new social media advertiser looking to make an impression on the manufacturing industry buyer. The author will cover the importance of defining a campaign objective, the basics of building an audience, and the best practices for crafting your message.
#brandbuilding
Improve Your Facebook Group Engagement
In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.
#brandbuilding
Time-Saving Instagram Features for Marketers
Want to streamline your Instagram marketing workflow? Are you looking for new ways to improve efficiency while driving better results? In this article, you’ll learn about five built-in Instagram features designed to help you quickly create better content. These updates could change how you plan and where you publish Instagram content.
Marketing Messages That Cut Through The Noise
We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.
YouTube Marketing: What Marketers Need to Know
Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, listen to this interview with Nick Nimmin on the Social Media Marketing Podcast. You’ll learn why you should consider YouTube over Facebook and discover a system for generating leads and sales with value-based videos on YouTube.
Embracing Career Change
After 16.3 years, Derek Korn had become Modern Machine Shop’s Executive Editor, Technical Director of the brand’s Top Shops benchmarking program and creator of the annual Editors’ Walking Club. His plan was to continue with the magazine until retirement. But the editor-in-chief of sister publication Production Machining announced that he was retiring. The company asked if Derek would be open to moving to Production Machining. For him, it was a matter of choosing comfort with a brand he was familiar with or changing to lead a new one. He not only chose to change, but to embrace it.