Mexican Media Brands
Get the Most From Your Content Marketing Operations
You need to create content that informs and educates on the issues that are most important to your customers and aligns with the purpose of your brand. Technology can make content marketers more productive and accountable. But too often we overlook the old-school systems, processes, and resources to optimize our content marketing engine. Here are the five must-have, low-tech concepts you need to focus on in the rest of 2020 and beyond.
Share
RELATED CONTENT
-
Marketing Mistakes Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.
-
Post-COVID Considerations for B2B Marketers
While we begin to return to “normal” from COVID-19, there are lessons for B2B marketers to learn and actions to take to recover and grow business as a result of this experience. Change is in order in how we look at B2B marketing, and our customers, in the near term “post-COVIDian” future. Call it a commonsense approach, rooted in proven best practices, our new-found “pull together” mentality and need to adapt to change. Not a blueprint, just parts and pieces to frame thinking. Sum it up in 5 words: Consistency; Community; Integrity; Agility; Contingency.
-
Guide to Generate Leads with Your Content Marketing
With a solid content marketing strategy and these steps in place, your content marketing campaigns will generate leads online like a well-oiled machine.