4 Ways to Improve Your Content Marketing
Harvard Business Review, Harvard Business School and DocSend examined 34 million interactions between customers and content on DocSend’s platform. The result is empirical data and a good starting point for examining core aspects of any content marketing initiative.
Harvard Business Review, Harvard Business School and DocSend examined 34 million interactions between customers and content on DocSend’s platform. The result is empirical data and a good starting point for examining core aspects of a content marketing initiative. If you can’t track what prospects read, when, where, and for how long, you have a blind spot in a big part of your marketing budget and are unlikely to get the ROI possible with this approach. Read more
RELATED CONTENT
-
4 Ways to Use Power Words to Supercharge Your Message
To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.
-
Post-COVID Considerations for B2B Marketers
While we begin to return to “normal” from COVID-19, there are lessons for B2B marketers to learn and actions to take to recover and grow business as a result of this experience. Change is in order in how we look at B2B marketing, and our customers, in the near term “post-COVIDian” future. Call it a commonsense approach, rooted in proven best practices, our new-found “pull together” mentality and need to adapt to change. Not a blueprint, just parts and pieces to frame thinking. Sum it up in 5 words: Consistency; Community; Integrity; Agility; Contingency.
-
Search Visibility: Get Your Content Noticed Online with This One Tactic
Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.