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4 Ways You Can Humanize Marketing and Build Relationships

Treating people like leads instead of humans just doesn’t work. It doesn’t sell. It doesn’t push you to any level of success. You want to suck at marketing or sales? Dehumanize your prospects. And dehumanize your interactions with them. What if you put your full attention on one customer, one buyer, one potential at a time? Could you do a better job connecting and building a relationship?
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When you are marketing to people, you’re trying to get them to do something. But when you’re marketing for people, you’re advocating for them. You’re doing something that could help and make a difference. It’s time to become an advocate rather than a marketer. By following these suggestions, you’ll make a huge improvement in how you connect with your customers. Read more

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