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Key Takeaways from CMI’s 2022 B2B Content Marketing Research
The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Here are the major takeaways.
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“We see the merging of content marketing and other marketing activity,” Robert Rose, CMI’s Chief Strategy Advisor, said. “It’s becoming a more blurred function in the business — and there will be more content-marketing-focused teams now assisting the wider marketing department, and vice versa. So, we’re seeing more of the integration of people, processes, and technology that are helping businesses to approach their content in a more holistic way.” Read more
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