Mexican Media Brands
Influencer Marketing More Meaningful in B2B
Because of the B2C focus, some companies mistakenly think that influencer marketing is not a good fit for B2B. They assume that the benefits of having an influencer use, talk about or recommend their content or products won’t work well for B2B because audience sizes tend to be much smaller. The good news is that influencer marketing not only works for B2B, it can actually be much more meaningful and cost-effective than in the consumer space. Here are five important reasons why.
#customerfocus
Share
RELATED CONTENT
-
When Talking About Manufacturing, It’s Time to Connect with Emotions
The last two years have been a roller coaster of emotions for almost everybody on this planet. In current times, feelings and moods are an essential part of the message to connect with audiences. Natalia Ortega, Editor in Chief for Plastics Technology Mexico, writes about why this is a valuable lesson from the pandemic when producing engaging content, even for industry.
-
Unusual Marketing Megatrends That Will Impact Your Business
It’s become a sort of tradition on The Marketing Companion to spend a little time on marketing megatrends and Mark and Brooke Sellas cover some provocative ideas on the show. Here are a few of the big ideas they talk about in this episode.
-
Key Takeaways from CMI’s 2022 B2B Content Marketing Research
The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Here are the major takeaways.