Aligning Human Resources and Marketing to Strengthen Brand Experience
Today’s business leaders understand the ongoing challenge of aligning historically siloed departments within their organization. Transparency between departments has evolved from an innovative concept to a corporate imperative.
#workforcedevelopment
Today’s business leaders understand the ongoing challenge of aligning historically siloed departments within their organization. Transparency between departments has evolved from an innovative concept to a corporate imperative. Human Resources and Marketing are two such departments that have traditionally run on parallel tracks, but can be stronger and more successful with frequent points of intersection. But how can these two teams work more seamlessly to further the brand experience? To answer this question, here are four critical steps to better align HR and Marketing. Read more
RELATED CONTENT
-
Bentley Looking for Apprentices
It is always encouraging to learn about the efforts of OEMs and suppliers that are running apprenticeship programs to help train the future of the industry.
-
GM Unit Stresses Driver Training in Autonomous Cars
General Motors Co.’s Cruise Automation unit says it puts backup drivers and auditors through extensive training before allowing them to participate in real-world autonomous vehicle tests.
-
Ford May Cut Global Workforce by 10%
Ford Motor Co. plans to reduce its global headcount by about 10%, or 20,000 employees, sources tell The Wall Street Journal.