Mexican Media Brands
Brand Authority Is the Most Underrated Marketing Goal
Brand awareness is often recognized, but that’s the first step. Brand authority comes next and deserves more credit. Talking about building your overall brand authority still involves creating authoritative content written by authoritative people. But having this zoomed-out brand perspective allows you to strategize a little differently and recognize wins that are often ignored. A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once.
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