Mexican Media Brands
BRAND BUILDING
B2B Advertising Doesn’t Need to be Boring: Why Creativity is a Key Driver of Profitability
B2B advertising is facing a crisis of creativity, with research showing that 75% of B2B ads receive a low effectiveness rating. B2B brand building has a massive untapped opportunity, with significant growth potential in the marketing services industry.
Pipeline’s Secret Weapon: Full Funnel Marketing
Why pipeline’s secret weapon is full-funnel marketing (and how to prove it).
Gardner’s Industry Buying Influence Study 2022: Behavioral Considerations for Marketers
Planning with an eye toward current buyer behavior is key to keeping current and enhancing opportunities for success.
Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively
Both branding and brand identity work to enhance your business, but how? So if your branding is the basis of your brand, what is your brand identity? Those questions and more are answered in this article.
The Ultimate Blogging Guide to Content That Works
This guide will show you how to avoid common blogging mistakes and craft a strategy that leads to sustainable growth.
Are You Asking the Right Questions in B2B Marketing?
To help marketers build better, buyer-focused campaigns, here is a list of the five fundamental campaign planning questions that B2B marketers need to answer.
Product Advertising. It’s all about the now
Product marketing strategy depends on quick-hitting, powerful messaging in the right places at the right time.
Neuroscience and Marketing: How to Hack the Buyer’s Brain
Neuroscience is the scientific study of exactly what happens in our brains when we process information, feel emotions, and make decisions. By following the model provided in this article and offering the appropriate content for each stage, your audience will already have positive associative recall with your brand.
The Single Most Effective Marketing Tactic That Modern Marketers Ignore
Marketing is about people and that will never change, which is why word of mouth marketing is the single most powerful tactic in all of marketing.
Ways to Raise Brand Awareness Through Powerful Data Insights
Learn how, where and when to advertise your brand with location targeting and social media marketing to grow your audience and stay top-of-mind with current customers.
Brand Advertising. It’s not just about “how”
Brand marketing strategy depends on a long-term commitment to both the hows and whys that make it work.
Marketing for Manufacturers: Let Your Customers Be Your Marketers
Traditional marketing remains fundamental, but building a personality around its product, telling a story and considering the person behind the machine has helped this company gain a more vibrant and open reputation.
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.
How Branding Can Impact Customer Experience and Vice Versa
How you approach the sales process and the people who are a part of your team are just as important and influential as what you sell. That is where evaluating and prioritizing customer experience throughout your customer journey can yield major wins.
Why You Need Brand and Messaging Architecture
Before you can develop the best method of distributing a message, you have to have the right message. And before you can have the right message, you have to have the right messaging structure – a structure that leverages every possible efficiency and gives individual brand assets and the overall brand the best possible chance for success.
Which Social Media Platform Is Right for Your Brand?
Successful brands on social media have invested time and talent into their platforms—and it’s worth considering if your brand is ready to do the same. Determine which social media platforms are right for your brand. Strategize before overcommitting.
Branding: Making a Name for Yourself
Branding continues to be the rage. Companies spend funds trying to brand or rebrand. So what is branding, and how does it apply to your business? How can you use it to make your company more successful, or avoid unnecessary expense? This paper looks at these issues.
Technology Trends Every B2B Marketer Should Be Aware Of
This article covers five technology trends that you should be aware of in 2022. Getting hold of any or all of these would mean staying relevant and on top of the growing competition.
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
SEO is a Marathon — Keep Working on Your Site
Here are ideas on what you can do to keep adding value to your website and help to ensure its lifelong (business-long) journey.
How to Use Story to Boost Your YouTube Views
In this article, you’ll discover a seven-step story framework for creating effective YouTube content that inspires action.
Smart Steps to Start Building a Strong Brand
Elton Mayfield, President of ER Marketing, asks himself about how and why branding still matters today, particularly when he—and his team—have to spend time, attention and money to keep the ER Marketing brand crisp and on-target. Here are some insights from his new white paper.
3 Things to Know Before Launching a Social Media Ad Campaign
This article provides a starting point for the new social media advertiser looking to make an impression on the manufacturing industry buyer. The author will cover the importance of defining a campaign objective, the basics of building an audience, and the best practices for crafting your message.
Improve Your Facebook Group Engagement
In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.
Improve the Quality of Your B2B Engagement
The pandemic has increased a need for digital transformation with the common purpose of adding value to the lives of their audiences through products, services or content.
Measuring Customer Loyalty Regarding Brand and Insistence
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.