Capital Spending Survey Sees Machine Tool Buyers Seeking to Reduce Costs and Add Operational Flexibility
The 2021 Metalworking Capital Spending Survey from Gardner Intelligence shows overall purchasing declines but increased investment in higher-end machine tools such as turn-mill machines and five-axis machining centers.

RELATED CONTENT
-
5 Reasons Why Relationship Marketing is Important in Business
Business has changed since social media has arrived on the scene. Businesses have to change their focus and concentrate on building relationships with people in order to empower their brand and build lasting relationships that will result in long term profits.
-
Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.