Published

Content Marketing Metrics: 7 Simple Clues That Your Strategy Is Working

While you may understand the overarching goal of content marketing, it isn’t always obvious how to track your content performance and results. Content marketing metrics can be both formal and informal, but the key is that you actually know how to measure content marketing success. Here are seven clues that may help evaluate your strategy and continually improve it.

Share

While you may understand the overarching goal of content marketing, it isn’t always obvious how to track your content performance and results. Content marketing metrics can be both formal and informal, but the key is that you actually know how to measure content marketing success. Here are seven clues that may help evaluate your strategy and continually improve it. Read more

RELATED CONTENT

  • 4 Ways to Use Power Words to Supercharge Your Message

    To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.

  • The Not-So-Simple Act of Storytelling

    The industries Gardner Business Media reports on grow and evolve constantly. New technologies emerge and change things and become part of the larger story almost constantly. Scott Francis, Editor-In-Chief, Products Finishing discusses the importance of asking questions, listening to the real experts who have devoted their lives to their work, and the role of storytelling in manufacturing.

  • Shifting Landscape of Technology Is a Never-Ending Education

    Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.

Gardner Business Media - Strategic Business Solutions