Published

Essential Questions to Guide Your B2B Influencer Marketing Strategy

This content digs into five essential questions that many B2B marketers are asking themselves about influencer marketing — everything from what it actually is (very important) to how to gain leadership buy-in and show value.

Share

Are you interested in the concept of influencer marketing and want to identify if it’s a fit for your B2B brand? Are you dabbling in influencer marketing and looking for ways to formalize your strategy? Here’s a discussion that digs into five essential questions that many B2B marketers are asking themselves about influencer marketing — everything from what it actually is (very important) to how to gain leadership buy-in and show value. Read more

RELATED CONTENT

  • The Not-So-Simple Act of Storytelling

    The industries Gardner Business Media reports on grow and evolve constantly. New technologies emerge and change things and become part of the larger story almost constantly. Scott Francis, Editor-In-Chief, Products Finishing discusses the importance of asking questions, listening to the real experts who have devoted their lives to their work, and the role of storytelling in manufacturing.

  • 49 Years at Plastics Technology, and How I Lived to Tell About It

    I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.

  • I’m A Puzzle Guy

    Looking back, Mark Albert now recognizes that some of his most satisfying moments as an editor revolved around the puzzle-solving aspects of writing an article. Putting an article together was much like the process of solving a puzzle, assembling a model kit, figuring out how to make something work or fixing it if it didn’t.

Gardner Business Media - Strategic Business Solutions