Published

Essential Questions to Guide Your B2B Influencer Marketing Strategy

This content digs into five essential questions that many B2B marketers are asking themselves about influencer marketing — everything from what it actually is (very important) to how to gain leadership buy-in and show value.

Share

Are you interested in the concept of influencer marketing and want to identify if it’s a fit for your B2B brand? Are you dabbling in influencer marketing and looking for ways to formalize your strategy? Here’s a discussion that digs into five essential questions that many B2B marketers are asking themselves about influencer marketing — everything from what it actually is (very important) to how to gain leadership buy-in and show value. Read more

RELATED CONTENT

  • Marketing Mistakes Could Be Fatal to Manufacturing Companies

    Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.

  • 4 Ways to Use Power Words to Supercharge Your Message

    To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.

  • Rewriting Landing Pages with a Pro Copywriter

    Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.

Gardner Business Media - Strategic Business Solutions