Mexican Media Brands
Fix the Broken B2B Marketing Funnel by Reimagining It
Just as buyers also expect more from your sales and marketing teams and want to have continued support from salespeople after they complete their purchase, it’s in marketing’s best interest to nurture the customer experience as well.
Share
Alignment between sales and marketing is necessary in the new buyer’s journey. With sales and marketing collaborating to craft an optimal experience for organizations as they move through the buyer’s journey to the customer journey, it will be easier to bring that organization on as a champion for your brand. It’s easy to see why buyer experiences and expectations are difficult to map onto a funnel. We have crossed a threshold in both technology and culture and find ourselves in a world that prioritizes collaboration. This new buyer’s journey offers exciting opportunities for marketers to flex their creativity and craft meaningful messaging. Read more
RELATED CONTENT
-
In B2B Market Research, It’s About Quality, Not Quantity
Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.
-
Adopted into Manufacturing
Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.