Published

Fix the Broken B2B Marketing Funnel by Reimagining It

Just as buyers also expect more from your sales and marketing teams and want to have continued support from salespeople after they complete their purchase, it’s in marketing’s best interest to nurture the customer experience as well.

Share

Stock Photo

Alignment between sales and marketing is necessary in the new buyer’s journey. With sales and marketing collaborating to craft an optimal experience for organizations as they move through the buyer’s journey to the customer journey, it will be easier to bring that organization on as a champion for your brand. It’s easy to see why buyer experiences and expectations are difficult to map onto a funnel. We have crossed a threshold in both technology and culture and find ourselves in a world that prioritizes collaboration. This new buyer’s journey offers exciting opportunities for marketers to flex their creativity and craft meaningful messaging. Read more

RELATED CONTENT

  • Adopted into Manufacturing

    Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.

  • 5 Reasons Why Relationship Marketing is Important in Business

    Business has changed since social media has arrived on the scene. Businesses have to change their focus and concentrate on building relationships with people in order to empower their brand and build lasting relationships that will result in long term profits.

  • Measuring Customer Loyalty Regarding Brand and Insistence

    An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.

Gardner Business Media - Strategic Business Solutions