Mexican Media Brands
Gardner Business Index for April Falls Slightly
The GBI fell slightly after an 8-month trend of accelerating expansion. The latest reading was supported by readings for supplier deliveries, production and new orders but weighed down by employment and exports.
#economics
Share
The latest data signaled that several important changes occurred in the industry during April. Backlog activity readings remain at all-time highs and are presently about 2 points above the prior peak achieved in 2018.
The April reading of the Gardner Business Index (62.7) declined for the first time since November 2020. The slight decline from the prior month’s revised 63.3 reading resulted from a slowing acceleration in new orders and a slight contraction in export orders. Backlog and employment activity both signaled a slight accelerating expansion in activity which was offset by the slowing expansion of production activity. Read more
RELATED CONTENT
-
Measuring Customer Loyalty Regarding Brand and Insistence
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
-
3 Major Trends in Manufacturing (And They All Begin with “A”)
Peter Zelinski, Editor-in-Chief of Additive Manufacturing and Modern Machine Shop, sees 3 big, major, long-term trends that continue to reshape manufacturing.