Mexican Media Brands
Gardner Business Index for April Falls Slightly
The GBI fell slightly after an 8-month trend of accelerating expansion. The latest reading was supported by readings for supplier deliveries, production and new orders but weighed down by employment and exports.
#economics
Share
The latest data signaled that several important changes occurred in the industry during April. Backlog activity readings remain at all-time highs and are presently about 2 points above the prior peak achieved in 2018.
The April reading of the Gardner Business Index (62.7) declined for the first time since November 2020. The slight decline from the prior month’s revised 63.3 reading resulted from a slowing acceleration in new orders and a slight contraction in export orders. Backlog and employment activity both signaled a slight accelerating expansion in activity which was offset by the slowing expansion of production activity. Read more
RELATED CONTENT
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.