Published

Gardner Business Index January 2022 Closing Reading 58.4

Gardner Business Index starts new year with a near 1-point gain to close at 58.4.
#economics

Share

Gardner Business Index January 2022 Closing Reading 58.4

The Index increased nearly 1 point as a result of accelerating expansion in production, new orders, and backlog activity.

The Gardner Business Index (GBI) started the new year with a near 1-point gain to close at 58.4. The overall uptick was supported by expanding activity in new orders, production and backlog activity. After posting a 10-month low in December, the reading for supply chain performance rose 3 points, sending it back towards mid-2021 levels. Data trends in the 6-month period ending January suggest that manufacturers continue to try to do more with less. How long will it take for manufacturing to reduce backlogs which have expanded at record-setting levels for nearly a year now? Read more

RELATED CONTENT

  • 26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact

    Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.

  • Brand vs. Product Advertising. What’s the Fuss?

    Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.

  • 10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers

    There’s no denying that buying and selling strategies have evolved over the last decade, but a few common themes have held strong. We’ve compiled the last four years of Industrial Buying Influence data to uncover trends in how manufacturing professionals discover, evaluate, and purchase capital equipment. Here are the ten findings that should change how every industrial supplier thinks about their marketing. 

Gardner Business Media - Strategic Business Solutions