Published

How to Start a B2B Marketing Podcast

Podcasting has emerged as a powerful marketing tool. This article shares some tips to help you publish your own marketing podcast.
#videomarketing

Share

Stock Photo

Before the pandemic, there were one million podcasts on Apple Podcasts. Now there are more than two million. The popularity of podcasts has doubled in the last 12-18 months. Don't let your brand miss out on the marketing benefits this influential medium offers. To help you publish your own marketing podcast, the author shares some tips she uses at Ginni Media. Read more

RELATED CONTENT

  • Marketing: New World, New Rules — Think Fast

    No matter what approach you use to evaluate your marketing, you have to be willing to act. If something is working, keep going. Things that sort of work may benefit from tweaking and further testing. If something fails out of the gate, abandon it — fast. It’s time for a new marketing scheme—one that is digital, agile and tested. We’ll focus on digital marketing and failing fast. Innovate, experiment, reevaluate, and repeat with these easy steps.

  • Search Visibility: Get Your Content Noticed Online with This One Tactic

    Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.

  • Why Even a Little Data Matters (And What to Do About It)

    We live in a data rich environment. Even so, many companies still struggle to transform their data into meaningful and actionable insights. Driving outcomes from your data takes turning knowledge into action. Yielding insights doesn’t take as much data as you think. Here’s a personal example of how a company could use a little data to provide a better customer experience.

Gardner Business Media - Strategic Business Solutions