Published

Search Visibility: Get Your Content Noticed Online with This One Tactic

Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.

Share

Stock Photo

Research shows that almost 90% of people start their buying process with an online search. With this in mind, keywords are an important content strategy to attract the attention of your prospects via online searches. However, identifying and understanding keywords can be daunting if you're not an SEO expert. In this article, the concept of keywords is simplified, and you'll learn a process for figuring out the right keywords in only 10 to 15 minutes. Read more

RELATED CONTENT

  • Marketing Messages That Cut Through The Noise

    We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.

  • Increase in Technology Also Increases Communications

    The speed of technology is causing ripple effects in the global manufacturing community from production all the way to market. Technology is advancing forward exponentially. As a Group Publisher, it is my duty to push the manufacturing audience with information and knowledge that will support them in their quest to be the best manufacturers they can be, using the latest delivery tools.

  • Your Media Representative – Feel the Love

    Thank goodness I was taught to have a different attitude about space reps at my very first agency job out of college. Here are just some of the many things I’ve learned – and am still learning – from media representatives during my career in manufacturing marketing communications.

Gardner Business Media - Strategic Business Solutions