Reasons to Add Podcasts to Your Marketing Mix

Elevate your brand’s credibility and influence through the human voice of podcasting.

Elton Mayfield, President, ER Marketing

Drive More Web Traffic from Social Media

These helpful social media tactics can drive more traffic to your site. If you’re consistent in your efforts, you eventually will start noticing results. How can you reap the web traffic benefit and more? Here are nine ways to help.
Why Even a Little Data Matters (And What to Do About It)

We live in a data rich environment. Even so, many companies still struggle to transform their data into meaningful and actionable insights. Driving outcomes from your data takes turning knowledge into action. Yielding insights doesn’t take as much data as you think. Here’s a personal example of how a company could use a little data to provide a better customer experience.
Increase in Technology Also Increases Communications

The speed of technology is causing ripple effects in the global manufacturing community from production all the way to market. Technology is advancing forward exponentially. As a Group Publisher, it is my duty to push the manufacturing audience with information and knowledge that will support them in their quest to be the best manufacturers they can be, using the latest delivery tools.