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SEO for Digital Content Marketing: How to Optimize for Search
SEO success in 2023 will require you to stay on top of your performance metrics and make frequent adjustments. Whether Google targets a small segment of one industry or plays with SERPs like a puppeteer, you can take helpful steps for better results overall.
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SEO will be more nuanced than ever so you’ll need to track your SEO key performance indicators (KPIs) more often to identify positive or negative trends in your organic results. New content that addresses searchers’ questions is your best SEO-strategy defense. Organic traffic may take some hits, but it’s still a digital marketing powerhouse. Try these eight tips to keep your SEO thriving. Read more
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The Not-So-Simple Act of Storytelling
The industries Gardner Business Media reports on grow and evolve constantly. New technologies emerge and change things and become part of the larger story almost constantly. Scott Francis, Editor-In-Chief, Products Finishing discusses the importance of asking questions, listening to the real experts who have devoted their lives to their work, and the role of storytelling in manufacturing.
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Marketing Mistakes Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.
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Write Web Content That Captures Attention
The purpose of the tips in this article is to help you write and organize your website content so that it fulfills best-practices for on-page search engine optimization, pleasing not only search engines but also users.