Published

SEO is a Marathon — Keep Working on Your Site

Here are ideas on what you can do to keep adding value to your website and help to ensure its lifelong (business-long) journey.
#brandbuilding

Share

Stock Photo

Working on your website is like a marathon in that you are in it for the long haul. You must keep working on it to continue to provide value to your target market. So what can you do that keeps you working to improve your site? Let’s go over a few things. Read more

RELATED CONTENT

  • Understanding Brand Affinity

    An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.

  • Brand vs. Product Advertising. What’s the Fuss?

    Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.

  • 3 Major Trends in Manufacturing (And They All Begin with “A”)

    Peter Zelinski, Editor-in-Chief of Additive Manufacturing and Modern Machine Shop, sees 3 big, major, long-term trends that continue to reshape manufacturing.

Gardner Business Media - Strategic Business Solutions