Published

SEO is a Marathon — Keep Working on Your Site

Here are ideas on what you can do to keep adding value to your website and help to ensure its lifelong (business-long) journey.
#brandbuilding

Share

Stock Photo

Working on your website is like a marathon in that you are in it for the long haul. You must keep working on it to continue to provide value to your target market. So what can you do that keeps you working to improve your site? Let’s go over a few things. Read more

RELATED CONTENT

  • Understanding Brand Affinity

    An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.

  • How to Write a B2B Marketing Email That Works

    B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.

  • How Best-Practice Segmentation Delivers Faster and More Profitable Growth

    There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.

Gardner Business Media - Strategic Business Solutions