SEO is a Marathon — Keep Working on Your Site
Here are ideas on what you can do to keep adding value to your website and help to ensure its lifelong (business-long) journey.
#brandbuilding

Working on your website is like a marathon in that you are in it for the long haul. You must keep working on it to continue to provide value to your target market. So what can you do that keeps you working to improve your site? Let’s go over a few things. Read more
RELATED CONTENT
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
-
In B2B Market Research, It’s About Quality, Not Quantity
Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.
-
5 Reasons Why Relationship Marketing is Important in Business
Business has changed since social media has arrived on the scene. Businesses have to change their focus and concentrate on building relationships with people in order to empower their brand and build lasting relationships that will result in long term profits.