Shocking Myths About Subject Lines
Subject lines are the most written about email marketing element — and they’re the most misunderstood. The internet is full of bad subject line advice that gets endlessly echoed until it has the ring of truth to it. Here are six myths about subject lines that you may believe are true.
Subject lines are the most written about email marketing element — and they’re the most misunderstood. The internet is full of bad subject line advice that gets endlessly echoed until it has the ring of truth to it. Here are six myths about subject lines that you may believe are true. Read more
RELATED CONTENT
-
Email Isn’t Going Anywhere. But Gosh, It Needs to Change.
Email isn’t going anywhere. There are other communication channels trying to get in the game, but email is still very strong, and we have to get smarter about how we’re using it. The days of list buying, and spamming customers has to change. Just because others are still leaning on the old school methods of finding an address and spamming you doesn’t mean you have to. Get ahead of the changes before it’s too late. Here are a couple ingredients for that secret sauce to step up your email game.
-
5 Ways to Improve Your Email Marketing Campaign
The enemy of email marketing is the full inbox. Information overload puts subscribers on the defensive and is a drag on open and click-through rates, often to the point where email campaign ROI goes underwater. Nevertheless, successful email marketing is possible. The 5 suggestions that follow will enable you to subdue the full inbox enemy, and improve results.
-
Tips for Writing an Effective B2B Lead Generation Email
Email is one of the trickier content marketing channels to master. Don’t let your email get sidelined, keep them in the inbox and out of the spam folder by creating creative, personal and compelling emails.