Tips for Improving Your Email’s Effectiveness
Email has been a key component of the marketing mix for some time and the medium is showing no signs of slowing down as a marketing tool. But that doesn’t mean email marketing hasn’t changed. Your email strategy should grow with your data sets and MarTech capabilities. Do you feel your email could use a refresh? This presentation covers five things you should implement in your email marketing in 2020.
Email has been a key component of the marketing mix for some time and the medium is showing no signs of slowing down as a marketing tool. But that doesn’t mean email marketing hasn’t changed. Your email strategy should grow with your data sets and MarTech capabilities. Do you feel your email could use a refresh? In this presentation, we cover five things you should implement in your email marketing in 2020. Read more
RELATED CONTENT
-
Marketing: New World, New Rules — Think Fast
No matter what approach you use to evaluate your marketing, you have to be willing to act. If something is working, keep going. Things that sort of work may benefit from tweaking and further testing. If something fails out of the gate, abandon it — fast. It’s time for a new marketing scheme—one that is digital, agile and tested. We’ll focus on digital marketing and failing fast. Innovate, experiment, reevaluate, and repeat with these easy steps.
-
Drive More Web Traffic from Social Media
These helpful social media tactics can drive more traffic to your site. If you’re consistent in your efforts, you eventually will start noticing results. How can you reap the web traffic benefit and more? Here are nine ways to help.
-
Why Even a Little Data Matters (And What to Do About It)
We live in a data rich environment. Even so, many companies still struggle to transform their data into meaningful and actionable insights. Driving outcomes from your data takes turning knowledge into action. Yielding insights doesn’t take as much data as you think. Here’s a personal example of how a company could use a little data to provide a better customer experience.