Published

The Importance of Humanness in B2B Content Experiences

When trust grows, your buyers gain the confidence they need to qualify themselves and invite a conversation with your sales rep.

Share

Stock Photo

The payoff in creating the perception of humanness and inviting participation is that buyers will recognize the investment you’ve made to understand them and when that happens—as in this study—trust grows. When trust grows, your buyers gain the confidence they need to qualify themselves and invite a conversation with your sales rep. Read more

RELATED CONTENT

  • Search Visibility: Get Your Content Noticed Online with This One Tactic

    Discover how to generate more leads by including researched, relevant keywords in your content to attract interested prospects who are looking for you online.

  • The Not-So-Simple Act of Storytelling

    The industries Gardner Business Media reports on grow and evolve constantly. New technologies emerge and change things and become part of the larger story almost constantly. Scott Francis, Editor-In-Chief, Products Finishing discusses the importance of asking questions, listening to the real experts who have devoted their lives to their work, and the role of storytelling in manufacturing.

  • 4 Ways to Use Power Words to Supercharge Your Message

    To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.

Gardner Business Media - Strategic Business Solutions