Published

The Right and Wrong Ways to Build a Brand

If there’s any single skill every marketing professional should strive to master, it’s how to build a brand. The question of how to build a brand requires nuance and care to answer, as important as enthusiasm may be — because there’s a wrong way, too, and you may not spot the difference until everything falls apart.
#brandbuilding

Share

If there’s any single skill every marketing professional should strive to master, it’s how to build a brand. The question of how to build a brand requires nuance and care to answer, as important as enthusiasm may be — because there’s a wrong way, too, and you may not spot the difference until everything falls apart. Read more

RELATED CONTENT

  • Building a B2B Brand Starts with Stories, Not Standards

    Want to make the shift from a product-focused to a purpose-driven brand? Then you need to get at the stories that matter most to shape your brand, and then get them into the hands and hearts of the people who matter most. Chris Schermer discusses how to start with the experience to develop truly complete and compelling brand experiences.

  • Measuring Customer Loyalty Regarding Brand and Insistence

    An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.

  • 26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact

    Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.

Gardner Business Media - Strategic Business Solutions