Published

The World’s Best Marketing CTA (And Why it Works so Well)

This story about the best Call To Action (CTA) shows why it works so well. Good marketing requires fearlessness. Imagine the person who shoved the idea into the spotlight. That gumption to push the crazy idea, fearless neck stuck out. It’s the thrill of when a crazy idea hurls itself off a cliff and sticks the landing.

Share

Stock Photo

This is a story about the best Call To Action (CTA), and why it works so well. Good marketing requires fearlessness. You have to be willing to veer left toward the bumpy road of unknown when the rest of the world is veering to the worn-smooth right. Imagine the person who shoved the idea into the spotlight. That willingness — that gumption to push the crazy idea, fearless neck stuck out. It’s the thrill of when a crazy idea hurls itself off a cliff and sticks the landing. Read more

RELATED CONTENT

  • Best Practices in Plants with In-Plant Stories

    From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.

  • 4 Ways to Use Power Words to Supercharge Your Message

    To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.

  • Rewriting Landing Pages with a Pro Copywriter

    Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.

Gardner Business Media - Strategic Business Solutions