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Virtual Reality Offers New Opportunities to Engage Customers
ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.
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Virtual reality (VR) is the most immersive medium available to customers today. Once the stuff of science fiction, current VR technology allows for the construction of highly realistic, engaging digital environments that users can explore and interact with. While there are still some barriers to mass adoption, certain industries have already utilized VR to provide customers with the ability to “test drive” the products they are considering. Read more
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