Mexican Media Brands
Virtual Reality Offers New Opportunities to Engage Customers
ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.
#brandbuilding
Share
Virtual reality (VR) is the most immersive medium available to customers today. Once the stuff of science fiction, current VR technology allows for the construction of highly realistic, engaging digital environments that users can explore and interact with. While there are still some barriers to mass adoption, certain industries have already utilized VR to provide customers with the ability to “test drive” the products they are considering. Read more
RELATED CONTENT
-
Brand Loyalty Is a Key to B2B Success
Spoiler Alert: Brand loyalty isn’t much different from Mom at the grocery store . . . and getting closer by the day. Brand loyalty is the backbone of B2B marketing and a key to B2B success. Here are thoughts on the value of B2B brand loyalty and how to build it today.
-
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.
-
Understanding Brand Affinity
An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.