Mexican Media Brands
Virtual Reality Offers New Opportunities to Engage Customers
ANA Marketing Futures and eMarketer have come together to deliver key stats and forecasts on the trends that will shape the industry for years to come.
#brandbuilding
Share
Virtual reality (VR) is the most immersive medium available to customers today. Once the stuff of science fiction, current VR technology allows for the construction of highly realistic, engaging digital environments that users can explore and interact with. While there are still some barriers to mass adoption, certain industries have already utilized VR to provide customers with the ability to “test drive” the products they are considering. Read more
RELATED CONTENT
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
-
Building a B2B Brand Starts with Stories, Not Standards
Want to make the shift from a product-focused to a purpose-driven brand? Then you need to get at the stories that matter most to shape your brand, and then get them into the hands and hearts of the people who matter most. Chris Schermer discusses how to start with the experience to develop truly complete and compelling brand experiences.
-
Creating a Brand Identity -- Logo Logic
Establishing brand identity is important, and consistent logo appearance is key. Here’s food for thought in designing or deploying yours. How do you keep your logo, and its contribution to brand identity, intact and recognizable, wherever used? Here are three insights and a big conclusion. It’s your brand . . . your logo. You need to control its use in every way possible to maintain consistency.