What Is Brand Equity and Why You Should Care
Branding is a fancy term for the process of understanding what your customers care about most when they buy, and aligning your actions and communications with those customer values that make you unique. When done well, this process can create tremendous financial value. Brands have the power to transform companies. But only if they are based on understanding and delivering customer value.
If yours is like most b2b companies, people in your organization probably spend more time thinking about their tans than they do thinking about the real value of your brand.
When done well, this relatively simple process can create tremendous financial value by providing focus and consistency to all a company’s activities.
Need more information?
Gordon Hochhalter, Partner
creativitystrategyconnectivity
http://www.twitter/gordonhochhalte
Mobium
200 South Michigan Avenue, 17th Floor
Chicago, IL 60604
312-422-8960
GORDON HOCHHALTER is Partner, Creativitystrategyconnectivity at Mobium, the unconventional transformative b2b branding firm. He has won more than 450 creative awards equally divided among print, broadcast and online. His work can be found in The Library of Congress, The AIGA Design Archives, and The University of Chicago Library. Check out his blog at http://www.wasiswillbe.com, follow his tweets at http://www.twitter/gordonhochhalte or email him at ghochhalter@mobiumllc.com. But only if you are living a life of complete and utter boredom and lonely solitude. Otherwise you can make much better use of your time.
RELATED CONTENT
-
4 Ways to Use Power Words to Supercharge Your Message
To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.
-
Best Practices in Plants with In-Plant Stories
From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.
-
49 Years at Plastics Technology, and How I Lived to Tell About It
I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.