What Is Brand Equity and Why You Should Care
Branding is a fancy term for the process of understanding what your customers care about most when they buy, and aligning your actions and communications with those customer values that make you unique. When done well, this process can create tremendous financial value. Brands have the power to transform companies. But only if they are based on understanding and delivering customer value.
If yours is like most b2b companies, people in your organization probably spend more time thinking about their tans than they do thinking about the real value of your brand.
When done well, this relatively simple process can create tremendous financial value by providing focus and consistency to all a company’s activities.
Need more information?
Gordon Hochhalter, Partner
creativitystrategyconnectivity
http://www.twitter/gordonhochhalte
Mobium
200 South Michigan Avenue, 17th Floor
Chicago, IL 60604
312-422-8960
GORDON HOCHHALTER is Partner, Creativitystrategyconnectivity at Mobium, the unconventional transformative b2b branding firm. He has won more than 450 creative awards equally divided among print, broadcast and online. His work can be found in The Library of Congress, The AIGA Design Archives, and The University of Chicago Library. Check out his blog at http://www.wasiswillbe.com, follow his tweets at http://www.twitter/gordonhochhalte or email him at ghochhalter@mobiumllc.com. But only if you are living a life of complete and utter boredom and lonely solitude. Otherwise you can make much better use of your time.
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