Mexican Media Brands
What is the Future of Content Marketing?
If you can’t hook your audience in 7 seconds, people may not get your message. Visuals break through, they’re better remembered, and they’re more liked and shared in social media. That’s why more and more content will consist of images.
Share
People’s attention spans are short. If you can’t hook your audience in 7 seconds, people may not get your message. Visual content is quicker to absorb than text. Visuals break through, they’re better remembered, and they’re more liked and shared in social media. That’s why more and more content will consist of images: photos, cartoons, graphs, illustrations, infographics and videos. Winners will listen before they yell, show before they tell and teach before they sell. Read more
RELATED CONTENT
-
The Art of Letting Live and Letting Go
A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.
-
Rewriting Landing Pages with a Pro Copywriter
Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.
-
Shifting Landscape of Technology Is a Never-Ending Education
Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.