Published

What is the Future of Content Marketing?

If you can’t hook your audience in 7 seconds, people may not get your message. Visuals break through, they’re better remembered, and they’re more liked and shared in social media. That’s why more and more content will consist of images.

Share

People’s attention spans are short. If you can’t hook your audience in 7 seconds, people may not get your message. Visual content is quicker to absorb than text. Visuals break through, they’re better remembered, and they’re more liked and shared in social media. That’s why more and more content will consist of images: photos, cartoons, graphs, illustrations, infographics and videos. Winners will listen before they yell, show before they tell and teach before they sell. Read more

RELATED CONTENT

  • Best Practices in Plants with In-Plant Stories

    From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.

  • Shifting Landscape of Technology Is a Never-Ending Education

    Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.

  • Rewriting Landing Pages with a Pro Copywriter

    Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.

Gardner Business Media - Strategic Business Solutions