Mexican Media Brands
When B2B Marketing Just ‘Feels Right’
Great B2B marketing taps into emotion. It enables your brand to be the one that your customer thinks about first when they need to solve a problem. There are many options to choose from, but one that “feels right.” How do you create that “feels right” situation for your B2B marketing?
#brandbuilding
Share
If you speak to the end user like a human being who responds to the same things that all humans respond to in B2C, you can be wildly effective. Humanization of B2B marketing is even more important in 2021 and beyond. Marketing messages are about recovery and enabling growth. This is where the humanization of B2B marketing really comes in. These business relationships are as important as any personal relationship. They are crucial to your success. Read more
RELATED CONTENT
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.
-
How Best-Practice Segmentation Delivers Faster and More Profitable Growth
There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.
-
In B2B Market Research, It’s About Quality, Not Quantity
Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.