Mexican Media Brands
Which Types of Video Work Best for B2B Marketing Objectives?
While it varies case-by-case, today’s B2B marketing departments generally focus on three objectives: brand awareness, thought leadership, and lead generation. Let’s take a look at which specific types of video content have proven most effective for these three critical directives.
#videomarketing
Share
While it varies case-by-case, today’s B2B marketing departments generally focus on three objectives: brand awareness, thought leadership, and lead generation. Let’s take a look at which specific types of video content have proven most effective for these three critical directives. Read more
RELATED CONTENT
-
Technology Trends Every B2B Marketer Should Be Aware Of
This article covers five technology trends that you should be aware of in 2022. Getting hold of any or all of these would mean staying relevant and on top of the growing competition.
-
Can Video Be Used for B2B Lead Generation?
Spoiler: Video is ideal for B2B lead generation. It sells while you sleep and arms you and your sales staff with proven capabilities. When done right, it answers questions, sparks interest and drives prospects further down the buying cycle. And here's how to do it right.
-
6 Reasons You Need Video Marketing for Your Business
With 97 percent of marketers saying that video content has improved prospects’ understanding of their products or services and 76% indicating that it has helped increase sales, you can’t afford to ignore this content marketing format. Here are 6 reasons why you need to add videos to your marketing toolkit.