Mexican Media Brands
Why Influencer Marketing Is An Essential Part of An Optimal Marketing Mix
Influencers are trusted individuals who have the power to engage consumers and motivate their purchase decisions because of their real (or perceived) authority, expertise and elevated social status. Discover why tapping into the power of influencers should be a core part of your marketing mix and how you’re (maybe surprisingly) already engaging in it.
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Best Social Media for B2B? What’s the Answer?
Social media and content marketing are rip currents in the B2B marketing ocean right now. But, is social media important to B2B and, if so, what are the best vehicles?
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Gardner Business Media Survey Helps Manufacturing Marketers Better Reach Buyers with New Data and Insights on Industrial Buying
The Gardner Business Media Industrial Buying Influence (IBI) 2020 examines behaviors and influencers impacting the industrial manufacturing technology purchase process. The series offers a comprehensive analysis of how media and marketing impact the industrial buying cycle in discrete parts manufacturing. Specifically, the pace and the process by which buying teams evaluate, research and decide on purchases; and, the media types and messaging strategies that inform each stage of that purchase process. Results include observations and raw data investigating primary trends in B2B industrial marketing and media usage.
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YouTube Marketing: What Marketers Need to Know
Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, listen to this interview with Nick Nimmin on the Social Media Marketing Podcast. You’ll learn why you should consider YouTube over Facebook and discover a system for generating leads and sales with value-based videos on YouTube.