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Why Influencer Marketing Is An Essential Part of An Optimal Marketing Mix
Influencers are trusted individuals who have the power to engage consumers and motivate their purchase decisions because of their real (or perceived) authority, expertise and elevated social status. Discover why tapping into the power of influencers should be a core part of your marketing mix and how you’re (maybe surprisingly) already engaging in it.
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How to Use LinkedIn If You Are Selling in the Manufacturing Industry
This article discusses efficient strategies you may wish to incorporate to maximize brand presence and conversation on LinkedIn.
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YouTube Marketing: What Marketers Need to Know
Looking for tips to generate leads and sales on YouTube? To explore YouTube for marketing, listen to this interview with Nick Nimmin on the Social Media Marketing Podcast. You’ll learn why you should consider YouTube over Facebook and discover a system for generating leads and sales with value-based videos on YouTube.
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Marketing Mistakes Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.