Why Influencer Marketing Is An Essential Part of An Optimal Marketing Mix
Influencers are trusted individuals who have the power to engage consumers and motivate their purchase decisions because of their real (or perceived) authority, expertise and elevated social status. Discover why tapping into the power of influencers should be a core part of your marketing mix and how you’re (maybe surprisingly) already engaging in it.
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Gardner’s Industry Buying Influence Study 2022: Behavioral Considerations for Marketers
Planning with an eye toward current buyer behavior is key to keeping current and enhancing opportunities for success.