Published

Your Silos Are Showing in Your Customer Experience

The challenges of silo-busting can make addressing the problem confounding to even the savviest of organizational leaders. Let’s look at common areas where silos prevent success and what to do about them.
#customerfocus

Share

Stock Photo

Customer experience success demands cross-functional collaboration from leaders in marketing, sales, product, service and more. And customer experience leaders often report the biggest challenge in delivering results is the silos in their organizations. Collaboration has to start somewhere. Focus on the customer experience and make the case to bust up silos wherever possible. Here’s how to do it. Read more

RELATED CONTENT

  • Post-COVID Considerations for B2B Marketers

    While we begin to return to “normal” from COVID-19, there are lessons for B2B marketers to learn and actions to take to recover and grow business as a result of this experience. Change is in order in how we look at B2B marketing, and our customers, in the near term “post-COVIDian” future. Call it a commonsense approach, rooted in proven best practices, our new-found “pull together” mentality and need to adapt to change. Not a blueprint, just parts and pieces to frame thinking. Sum it up in 5 words: Consistency; Community; Integrity; Agility; Contingency.

  • Unusual Marketing Megatrends That Will Impact Your Business

    It’s become a sort of tradition on The Marketing Companion to spend a little time on marketing megatrends and Mark and Brooke Sellas cover some provocative ideas on the show. Here are a few of the big ideas they talk about in this episode.

  • The Cost of Doing Business

    IMTS (International Manufacturing Technology Show) leaders take a closer a look at what it costs to gain — and retain — customers.

Gardner Business Media - Strategic Business Solutions