Your Silos Are Showing in Your Customer Experience
The challenges of silo-busting can make addressing the problem confounding to even the savviest of organizational leaders. Let’s look at common areas where silos prevent success and what to do about them.
#customerfocus
Customer experience success demands cross-functional collaboration from leaders in marketing, sales, product, service and more. And customer experience leaders often report the biggest challenge in delivering results is the silos in their organizations. Collaboration has to start somewhere. Focus on the customer experience and make the case to bust up silos wherever possible. Here’s how to do it. Read more
RELATED CONTENT
-
Marketing for Manufacturers: Let Your Customers Be Your Marketers
Traditional marketing remains fundamental, but building a personality around its product, telling a story and considering the person behind the machine has helped this company gain a more vibrant and open reputation.
-
49 Years at Plastics Technology, and How I Lived to Tell About It
I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.
-
Setting Yourself Up to Be a Commodity? What’s Your Edge?
Whether good times or bad, we should all heed Alexa Von Tobel’s advice about staying close to our customers. As more organizations try to keep up with the latest tech trend and increase their focus on digital channels, human to human contact is on the verge of extinction. In fact, according to a report by PwC, a staggering 59% of consumers feel that companies have lost touch with the human element of the customer experience. A significant part of customer experience is about increasing human contact between your brand, your company, and your customers.