Mexican Media Brands
15 Unconventional and Inspired Approaches to Marketing
Members of the Expert Panel of the Forbes Communications Council share unconventional and inspired approaches to marketing.
Share
It’s important for marketers to keep generating fresh ideas to better connect with their company’s or client’s target audience. While traditional marketing tactics may continue to perform well, sometimes things seemingly unrelated to the world of marketing can inform innovative and memorable campaigns. A concept that is not specifically marketing-oriented in nature can help inform more effective strategies. Members of the Expert Panel of the Forbes Communications Council share unconventional and inspired approaches to marketing. Read more
RELATED CONTENT
-
10 Truths About Marketing After the Pandemic
The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.
-
In B2B Market Research, It’s About Quality, Not Quantity
Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.