Published

15 Unconventional and Inspired Approaches to Marketing

Members of the Expert Panel of the Forbes Communications Council share unconventional and inspired approaches to marketing.

Share

Stock Photo

It’s important for marketers to keep generating fresh ideas to better connect with their company’s or client’s target audience. While traditional marketing tactics may continue to perform well, sometimes things seemingly unrelated to the world of marketing can inform innovative and memorable campaigns. A concept that is not specifically marketing-oriented in nature can help inform more effective strategies. Members of the Expert Panel of the Forbes Communications Council share unconventional and inspired approaches to marketing. Read more

RELATED CONTENT

  • 26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact

    Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.

  • Brand vs. Product Advertising. What’s the Fuss?

    Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.

  • Adopted into Manufacturing

    Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.

Gardner Business Media - Strategic Business Solutions