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Surprising Things People Want from Branded Content

What do Americans want from branded content? Most stated preferences that might surprise some marketers — and make them realize they’re missing a big opportunity. The author provides a highlight of three of the most surprising findings.

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A survey of 1,072 Americans revealed what they want from branded content. Most said they encounter branded content regularly, but they also stated preferences that might surprise some marketers — and make them realize they’re missing a big opportunity. Here the author provides a highlight of three of the most surprising findings. Read more

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