Mexican Media Brands
5 Secrets to Great B2B Marketing Dashboards
In the not-too-distant past, B2B marketers kept measure of their impact on market share growth, revenue, leads generated, and how much content they created. Good marketers quickly escape this trap, but it’s hard. The barriers to seeing if messaging and content work with customers and salespeople rob everyone of the ability to be more effective. It’s time to retire this old school approach to marketing.
Share
In the not-too-distant past, B2B marketers kept measure of their impact on market share growth, revenue, leads generated, and how much content they created. Good marketers quickly escape this trap, but it’s hard. The barriers to seeing if messaging and content work with customers and salespeople rob everyone of the ability to be more effective. It’s time to retire this old school approach to marketing. Read more
RELATED CONTENT
-
5 Tips for Making Print Advertising More Measurable
Print advertising can still be extremely valuable, especially in the manufacturing sector. Learn how to integrate your print advertising in trade publications with your digital campaigns to make them more measurable and improve your ROI.
-
Marketing Messages That Cut Through The Noise
We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.
-
Drive More Web Traffic from Social Media
These helpful social media tactics can drive more traffic to your site. If you’re consistent in your efforts, you eventually will start noticing results. How can you reap the web traffic benefit and more? Here are nine ways to help.