Published

AI for Marketing: What Comes Next

Marketers who look for artificial intelligence to provide fresh insights don’t always get what they want. Paul Talbot, Contributor, CMO Network, recently asked R. J. Talyor, Founder and CEO of Pattern89, an AI firm that helps marketers predict their campaigns’ performance, for his thoughts.
#brandbuilding

Share

stock photo
Marketers who look for artificial intelligence to provide fresh insights don’t always get what they want. Insights are not always easy to categorize, let alone evaluate and implement. The result: patterns that may be intriguing but unprofitable to pursue. A quickly growing collection of ambiguities, gray areas, and information that demands deeper levels of analysis. Paul Talbot, Contributor, CMO Network, recently asked R. J. Talyor, Founder and CEO of Pattern89, an AI firm that helps marketers predict their campaigns’ performance, for his thoughts. Read more

RELATED CONTENT

  • Securing Career at Gardner Business Media—A Dream Come True

    Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.

  • Measuring Customer Loyalty Regarding Brand and Insistence

    An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.

  • Brand vs. Product Advertising. What’s the Fuss?

    Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.

Gardner Business Media - Strategic Business Solutions