Mexican Media Brands
Are You Asking the Right Questions in B2B Marketing?
To help marketers build better, buyer-focused campaigns, here is a list of the five fundamental campaign planning questions that B2B marketers need to answer.
#brandbuilding
Share
B2B marketing takes work. Answering these key questions takes some work. But it’s worth the effort. Once you can confidentially answer these questions, you will have the knowledge to build next-level marketing campaigns that will truly captivate your buyers. In other words, in the “dating game” of B2B marketing, you’re the one going on the date . . . and having the chance to build a long-term business relationship. Read more
RELATED CONTENT
-
10 Things The Industrial Buying Influence Data Has Taught Us About Marketing to Manufacturers
There’s no denying that buying and selling strategies have evolved over the last decade, but a few common themes have held strong. We’ve compiled the last four years of Industrial Buying Influence data to uncover trends in how manufacturing professionals discover, evaluate, and purchase capital equipment. Here are the ten findings that should change how every industrial supplier thinks about their marketing.
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.