Published

B2B Marketing Ideas

Business-to-business, or B2B, products and services are a slightly different animal when it comes to marketing. Traditional means of marketing like cold calling and direct mail are not as effective. However, marketing to businesses is not impossible. With a few out-of-the-box tactics, like social networking and email marketing, you can still generate some rewarding results. Here is a list of a few ideas: Email Marketing, Search Marketing, Social Media Marketing, and Blogging.

Share

Business-to-business, or B2B, products and services are a slightly different animal when it comes to marketing. Traditional means of marketing like cold calling and direct mail are not as effective. However, marketing to businesses is not impossible. With a few out-of-the-box tactics, like social networking and email marketing, you can still generate some rewarding results. Here is a list of a few ideas: Email Marketing, Search Marketing, Social Media Marketing, and Blogging. 

Marketing has not only made a fundamental shift from push (interrupt audience with your message) to pull (attract people to your message) marketing in the B2C arena, but in the B2B arena as well. These tips, when done correctly, can help draw business clients to your message, service, product and brand.
 
Read more about these B2B Marketing Ideas from Janeile Cudjoe an eHow.com contributor. 

RELATED CONTENT

  • 3 Things to Know Before Launching a Social Media Ad Campaign

    This article provides a starting point for the new social media advertiser looking to make an impression on the manufacturing industry buyer. The author will cover the importance of defining a campaign objective, the basics of building an audience, and the best practices for crafting your message.

  • Embracing Career Change

    After 16.3 years, Derek Korn had become Modern Machine Shop’s Executive Editor, Technical Director of the brand’s Top Shops benchmarking program and creator of the annual Editors’ Walking Club. His plan was to continue with the magazine until retirement. But the editor-in-chief of sister publication Production Machining announced that he was retiring. The company asked if Derek would be open to moving to Production Machining. For him, it was a matter of choosing comfort with a brand he was familiar with or changing to lead a new one. He not only chose to change, but to embrace it.

  • Best Social Media for B2B? What’s the Answer?

    Social media and content marketing are rip currents in the B2B marketing ocean right now. But, is social media important to B2B and, if so, what are the best vehicles?

Gardner Business Media - Strategic Business Solutions