Mexican Media Brands
Bad Press Releases: 14 Rookie Mistakes to Avoid
A bad press release can sink your marketing campaign. Improve your impact and cultivate a strong brand presence with your audience by avoiding these 14 common mistakes.
#copywriting
Share
Writing a good press release is no easy task. This piece breaks down 14 of the most common bad press release characteristics and offers suggestions to help your team avoid press release mistakes. While there’s no such thing as the “perfect” press release, your team can get closer to the mark by avoiding common errors. Here’s a look at those 14 rookie mistakes and how to reduce your chance of making them. Read more
RELATED CONTENT
-
Learning to Weave Together Industry Stories
Hannah Mason, Associate Editor at CompositesWorld, reflects on the ongoing learning process that is part of a Gardner Business Media editor job.
-
Psychological Tactics to Write Attention-Grabbing Headlines
A headline can be as important as the content itself. A study found that 59 percent of articles shared on social media weren’t even clicked on by the user. Headlines are a critical component in your online marketing efforts, and readers use headlines to make a snap judgment about your content. When you improve content headlines in your online business, the needle will move. Here are four techniques that will make your next headline more persuasive.
-
The Art of Letting Live and Letting Go
A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.