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Bad Press Releases: 14 Rookie Mistakes to Avoid

A bad press release can sink your marketing campaign. Improve your impact and cultivate a strong brand presence with your audience by avoiding these 14 common mistakes.
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Writing a good press release is no easy task. This piece breaks down 14 of the most common bad press release characteristics and offers suggestions to help your team avoid press release mistakes. While there’s no such thing as the “perfect” press release, your team can get closer to the mark by avoiding common errors. Here’s a look at those 14 rookie mistakes and how to reduce your chance of making them. Read more

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